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 EIAA Online Video Advertising Forum Series - The EIAA Online Video Advertising Forums Series focuses on increasing awareness of and communicating benefits of online video advertising. The first in this series of forums was held on 10th June in London including presentations from Screen Digest, Nielsen Online, Channel 4, Microsoft Advertising and MindShare - to review the presentations click here. As part of this series of forums the EIAA plan to hold events in Düsseldorf, Paris, Spain (Madrid or Barcelona) and Amsterdam later this year. For more information about upcoming forums email info@eiaa.net.
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 Click here to join the EIAA Group on LinkedIn.
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dmexco digital marketing exposition and conference Cologne, 15th-16th September - Alison Fennah (Executive Director, EIAA) is moderating a panel debate at dmexco on 15th September from 15:15-16:15 entitled "Engaging Consumers: creating value or losing control?" and EIAA also have a seminar slot at the event. For more information click here. |
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DigitalAge Conference Istanbul, 7th October - Alison Fennah (Executive Director, EIAA) will be presenting at the DigitalAge Conference. DigitalAge is an "inter-business" communication platform where members of the industry gather and discuss current issues that have or may have an impact on their businesses. For more information click here. |
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EIAA Mediascope Europe 2010 Spotlight Reports - EIAA Mediascope Europe 2010 monthly Spotlight Reports focus on a specific demographic or topic from the latest Mediascope Europe study giving you a snapshot of key findings. Please click here to view the latest Spotlight Report focusing on Online Sport Seekers. For more information please contact info@eiaa.net. |
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The EIAA Media News Summary- Click here to access the latest Media News summary from the EIAA detailing key weekly industry news. |
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New for 2010! This year the Mediascope Europe study was extended to survey mobile internet use and incorporate a further five European markets in addition to the original ten. The research highlights how consumers are extending the ways in which they enjoy and engage with the internet and its growing influence on everyday lives. For more information click here.
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EIAA has now established an Insight Council to further drive the digital sector and enable closer work between media owners and agencies and announces the expansion of its acclaimed Mediascope Europe media consumption study in 2010 to a further five European markets. For more information click here.
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EIAA Marketers' Internet Ad Barometer - November 09 results from the EIAA Marketers' Internet Ad Barometer reveal that marketers across Europe continue to embrace the power of online during a year of recession due to its ability to maximise limited budgets. View the press release or click here to downlodad the report.
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EIAA Media Multi-tasking Report - The first ‘EIAA Media Multi-tasking Report’ provides valuable insights into the digital lifestyles of Europe’s media multi-taskers. The research shows the increasing shift towards media convergence with TV and internet media multi-tasking growing rapidly, +38% since 2006 and almost a quarter (22%) of all Europeans now using TV and internet simultaneously. To access the press release click here and for the executive summary click here. View our Top Ten Tips for advertisers from the Media Multi-tasking Report.
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MIA Project Global Online Audience and Traffic Measurement Survey- further to the release of the top-line results please click here for more information.
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Register for Interactive Europe, the monthly newsletter from the EIAA |
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The European Interactive Advertising Association (EIAA) is a pan-European industry organisation for the Interactive Media Selling community |
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The EIAA works as one common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe. |
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To view EIAA conference presentations click here
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