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New! EIAA Sport and the Shift to Interactive Media 2008 - research from the EIAA reveals that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile. This can be seen in the increasing simultaneous use and crossover between media, according to EIAA data, twice as many sports fans use the internet whilst watching TV compared with the average user (32% vs. 16%); TV and internet now far outstrip other media at peak viewing times and twice as many sports fans watch video via mobile compared with the average mobile user (12% vs. 6%). To view the Executive Summary click here.
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European Media News Summary - Click here to access the European Media News summary detailing key weekly industry news.
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EIAA Digital Families 2008 - The first ever ‘Digital Families’ Report, the latest in the EIAA Mediascope Europe series, reveals interesting insights into the digital lifestyles of Europe’s online families. The research shows that almost three-quarters (73%) of people living with children are logging on to the internet each week, compared with only half (52%) of those without. To view the Executive Summary click here.
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EIAA Online Shoppers 2008 - New research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web. A massive 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure. In fact, these European online shoppers made 1.3 billion purchases in just a six month period, spending an average of €747 each online. To view the Executive Summary click here.
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EIAA Marketers’ Internet Ad Barometer - The EIAA would like to invite all marketing executives with responsibility for media strategy to participate in the EIAA Marketers' Internet Ad Barometer survey. The survey will track trends in online media strategy in the following sectors and markets and has new sections covering use of online video advertising and mobile advertising: Sectors: Automotive, Consumer Electronics, Entertainment, Finance, FMCG, Telecommunications, Travel and Retail.
Markets: UK, France, Germany, Spain, Italy, Netherlands, Belgium, Sweden, Norway, Denmark, pan-Euro. All participating advertisers will receive an exclusive pre-launch copy of the report.
Click on the links below for your preferred language and you will be able to complete the questionnaire for your relevant sector and market. Please note there is a separate option for advertisers with responsibility for pan-European strategy - English, French, German, Italian, Spanish, Dutch, Swedish, Norwegian
Click here to for more details about the EIAA Marketers’ Internet Ad Barometer survey and how you can get involved.
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EIAA Mediascope Europe 2007 - Now in its fifth consecutive year, Mediascope Europe provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives. Results show that 169 million people are now online across 10 European markets. To view the Executive Summary click here. To download the Mediascope Europe 2007 launch presentation click here.
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MIA Project - EIAA and IAB Europe have announced the Measurement of Interactive Audience Project (MIA Project), the global industry initiative designed to establish the first standard comprehensive international definitions for interactive audience measurement including site-centric, user-centric and combination systems. For more information click here.
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EIAA Silver Surfers Report - The EIAA Silver Surfers Report from the EIAA reveals that 68% of all European internet users aged 55 years and over now use broadband at their main point of internet connection and that broadband adoption amongst silver surfers is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%). This increase in broadband penetration is leading to major changes in the way this older generation are communicating and spending their leisure time. Click here for the executive summary
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EIAA Digital Mums Report. The EIAA have now launched the first ever European ‘Digital Mums’ Report, this report shows that nearly two thirds of all women with children aged 18 or under in Europe regularly use the internet and 75% of their internet usage is for personal reasons. The results show that the internet is becoming a valuable part of mums’ lives as they increasingly use it for content, communication and commerce. There has been a 63% increase since 2005 in the number of mums who regularly download TV and films, nearly a third (31%) regularly download music, instant messaging jumped to 38% (from 30% in 2005) and 22% visit social networking websites. Click here for the executive summary |
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The EIAA is presenting the Mediascope Europe study across Europe. To find out more about roadshow dates please contact us at info@eiaa.net.
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Register for Interactive Europe, the monthly newsletter from the EIAA |
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The European Interactive Advertising Association (EIAA) is a pan-European industry organisation for the Interactive Media Selling community |
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The EIAA works as one common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe. |
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In the Research section of this site you will find the results of EIAA studies including Wireless Users, Ad Formats, Mediascope Europe, Europe Online, Online Shoppers Report 2008, and our Cross Media Research Study. These include both individual country and pan-European data, by sector and different target audiences. |
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To view EIAA conference presentations click here |
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02/06/2008
Sport and the Shift to Interactive Media. EIAA research shows opportunity for marketers around key sporting events in 2008
07/04/2008
Internet’s a family affair - EIAA research shows massive opportunity to engage with digital families
21/01/2008
Net Purchase Power: 4 out of 10 online shoppers switch brands after online research.
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