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 New: EIAA Media Multi-tasking Report - The first ‘EIAA Media Multi-tasking Report’ provides valuable insights into the digital lifestyles of Europe’s media multi-taskers. The research shows the increasing shift towards media convergence with TV and internet media multi-tasking growing rapidly, +38% since 2006 and almost a quarter (22%) of all Europeans now using TV and internet simultaneously. To access the press release click here and for the executive summary click here. View our Top Ten Tips for advertisers from the Media Multi-tasking Report.
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Marketers' Internet Ad Barometer Survey 2009 - The survey provides the most up to date insight into how advertisers and marketers plan to change their strategies in a recession and how they will evolve their use of interactive media to target their audiences. Results reveal that online is playing an increasingly important role in overall advertising strategies with 47% of advertisers now regarding online as an essential factor within the marketing mix (vs. 38% in 2008 and 17% in 2006). Click here to view the 2009 Marketers' Internet Ad Barometer results. |
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MIA Project Global Online Audience and Traffic Measurement Survey - further to the release of the top-line results please click here for more information. |
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Mediascope Europe 08 - 2008 Mediascope Europe research shows that Europeans are deepening their experience of the internet by not only increasingly using it for leisure pursuits but to actively enhance and manage their daily lifestyles. To access the press release click here and for the executive summary click here. |
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European Media News Summary - Click here to access the European Media News summary detailing key weekly industry news.
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EIAA Sport and the Shift to Interactive Media 2008 - research from the EIAA reveals that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile. This can be seen in the increasing simultaneous use and crossover between media according to EIAA data.To view the Executive Summary click here. |
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EIAA Digital Families 2008 - The first ever ‘Digital Families’ Report, the latest in the EIAA Mediascope Europe series, reveals interesting insights into the digital lifestyles of Europe’s online families. The research shows that almost three-quarters (73%) of people living with children are logging on to the internet each week, compared with only half (52%) of those without. To view the Executive Summary click here. |
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EIAA Online Shoppers 2008 - New research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web. A massive 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure. To view the Executive Summary click here. |
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The EIAA is presenting the Mediascope Europe study across Europe. To find out more about roadshow dates please contact us at info@eiaa.net.
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Register for Interactive Europe, the monthly newsletter from the EIAA |
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The European Interactive Advertising Association (EIAA) is a pan-European industry organisation for the Interactive Media Selling community |
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The EIAA works as one common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe. |
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In the Research section of this site you will find the results of EIAA studies including Wireless Users, Ad Formats, Mediascope Europe, Europe Online, Online Shoppers Report 2008, and our Cross Media Research Study. These include both individual country and pan-European data, by sector and different target audiences. |
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To view EIAA conference presentations click here |
