Here you will find press releases and information relating to the European Interactive Advertising Association and its member companies.
Press enquiries should be directed firstly to:
+49 (0)40-67 94 46-190
Alison Fennah
European Interactive Advertising Association
6 Silkweavers Mews
Rothwell
Northants NN14 6FY
UK
afennah@eiaa.net Tel: + 44 (0) 1536 712 710 Fax: + 44 (0) 1536 711 690 If you have a specific enquiry regarding the involvement of a member company in the EIAA you should contact their press offices as detailed below.
Member Company Press Offices
Microsoft Advertising
Gruner +Jahr
+49 (0)40 35 70 33 15
LinkedIn
+49 89 92 50-12 56
+49 40 67 87 687 17
AdLINK Internet
Media AG
Michael Kleindl (Representative)
Managing Partner
Valkiria Network S.L.
C/Zenon # 28, Urb. Los Jarales
28230 Las Rozas Madrid, Spain
Tel: +34 (0)91 6316286
e : mkleindl@valkirianetwork.com |
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AOL Europe
Michael J Moore
Vice President of Interactive Marketing, Europe
AOL
200 Hammersmith Road, London W6 7DL
Tel: +44 (0) 20 7348 8760
Fax: +44 (0) 7740 638 671
e: MooreJr@aol.com
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MSN Europe
Ms. Michelle Rutter
Regional Sales & Trade Marketing Manager
10 Great Pulteney Street, London W1R 3DG UK
e : mrutter@microsoft.com
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Tiscali S.p.A.
Mr. Riccardo Polizzy Carbonelli
International Director Tiscali Advertising
Via di Pietrasanta, 14 Milano Italy
e : rcarbonelli@tiscali.com |
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T-Online International
AG
Ms. Eva Buschkrei
Senior Manager Ad-Sales/ E-Commerce
D Waldstraße 3, 64331 Weiterstadt
e: e.buschkrei@t-online.net
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02/03/2010
NEW DECADE HERALDS THE AGE OF DIGITAL MOBILITY
03/02/2010
EIAA LAUNCHES INSIGHT COUNCIL AND EXTENDS RESEARCH ACTIVITIES
16/11/2009
DEMAND FOR ROI DRIVES GROWTH IN ONLINE ADVERTISING ACROSS EUROPE
11/06/2009
MEDIA MULTI-TASKERS: MORE ENGAGED & ENTERTAINED ONLINE. ‘Word of web’ rivaling ‘word of mouth’ as primary way for Europeans to share brand perceptions.
15/05/2009
MIA PROJECT PUBLISHES INITIAL RESULTS FROM FIRST GLOBAL INTERACTIVE AUDIENCE MEASUREMENT SURVEY
Digital advertising industry cites lack of consistent global Internet audience metrics as a major challenge in its development.
22/04/2009
INNOVATION, TARGETING AND ACCOUNTABILITY KEY TO ONLINE AD SPEND SUCCESS. Advertisers continue to increase investment in online despite current economic climate
13/01/2009
BLINKX, CNN INTERNATIONAL, DISNEY, EBAY, GRUNER + JAHR, LINKEDIN, SMARTCLIP and SPECIFIC MEDIA JOIN THE EIAA
Traditional and Online Players Collectively Sign Up to Drive the Digital Industry
17/12/2008
Norway: Nordmenn styrer hverdagen på nettet
19/11/2008
ENGAGE TO EMPOWER: CONSUMERS TAKE CONTROL OF LIFESTYLES ONLINE
Empowering nature of the web driving next wave of internet usage
03/11/2008
MIA PROJECT LAUNCHES INTERACTIVE AUDIENCE MEASUREMENT SURVEY AND APPOINTS PROJECT MANAGER. Collaboration between EIAA and IAB Europe set to assess and address a key challenge facing the global online media industry
16/09/2008
ONLINE BUCKS THE AD SPEND TREND - According to EIAA research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets.
02/06/2008
SPORT AND THE SHIFT TO INTERACTIVE MEDIA -EIAA research shows opportunity for marketers around key sporting events in 2008
07/04/2008
INTERNET'S A FAMILY AFFAIR- EIAA research shows massive opportunity to engage with digital families
21/01/2008
Net Purchase Power: 4 out of 10 online shoppers switch brands after online research.
12/11/2007
Shifting traditions: Internet rivalling TV in media consumption stakes. Key audience segments now show internet as most used media
24/10/2007
IAB Europe and EIAA collaborate in initiative to set first comprehensive international interactive audience measurement standards
25/09/2007
The EIAA expands with four new members. Industry body set to drive further growth of the Interactive Advertising market.
23/07/2007
Rapid Broadband Growth Helps Close the Digital Divide. New research shows silver surfers are catching up with youth online
12/06/2007
Digital Mums Take Control on the Web.
New research explores the digital lifestyles of Europe's online mums
24/04/2007
Supersize me: European Ad Formats get interactive. New report shows marked increase in popularity of the Super Banner & MPU.
14/03/2007
Wireless Users Make the Most of the Net. Super users display high levels of engagement with a wide variety of websites and online activities.
29/11/2006
Social Networking To Drive Next Wave of Internet Usage. EIAA Study Reveals Increased Online Usage is Closely Linked to Broadband Penetration Across Europe
08/11/2006
Online advertising appeal: FMCG and Entertainment brands embrace the internet.
04/10/2006
EUROPEAN AD FORMATS CONSOLIDATE FOR CONSISTENCY AND CREATIVITY. New report highlights increase in ad formats offering interactivity and engagement
31/05/2006
ALL ON ONE, AND ONE ON ALL ... Europe’s ‘Digital Generation’ embrace media convergence.
17/03/2006
DIGITAL WOMEN TO OVERTAKE MEN ONLINE BY 2007. Growth in women using the internet indicates they will be online more than men within the next year.
12/01/2006
UK LEADS THE WAY IN ONLINE SHOPPING.
EIAA Research shows UK is Europe’s biggest market for eBuyers.
29/11/2005
Europe Averages 10+ Hours a Week Online. EIAA Study Reveals Online Usage Growing Faster than Any Other Media.
08/11/2005
‘The Best of Online’… Online.
EIAA launches online campaign library
05/10/2005
EIAA RESEARCH SHATTERS ONLINE AD MYTHS. Research reveals that the internet forms a vital component in the marketing campaigns of many of Europe’s top advertisers.
21/06/2005
TV & RADIO LOSE OUT TO INTERNET AMONG YOUTH AUDIENCE
Research from the EIAA reveals increasing and more sophisticated usage of the Internet among 15-24 year olds
11/05/2005
AD EUROPE JOINS THE EUROPEAN INTERACTIVE ADVERTISING ASSOCIATION (EIAA)
EIAA expands as allied network partners Wanadoo, WEB.DE and Libero help advance the online proposition across Europe
24/02/2005
EIAA PREDICTS ONLINE AD SPEND TO TREBLE IN THE NEXT FOUR YEARS. Online to Account for 7% of Total Advertising Spend in Europe by 2008
14/01/2005
BRITS ARE THE BEST ONLINE SHOPPERS IN EUROPE - EIAA Research demonstrates confidence UK consumers have in online shopping
02/12/2004
BOOMING ONLINE SHOPPING CONFIDENCE BOOSTS SPEND. Pan European research highlights convenience and speed as reasons for 91% satisfaction with online shopping
09/11/2004
EUROPEAN CONSUMERS DEVOTE 20% OF THEIR MEDIA ACTIVITY TO THE INTERNET.
Pan-European results show internet usage increasing and driving both online and offline sales.
29/09/2004
ONLINE ADVERTISING BUILDS BRANDS - EIAA Study of 200 online ad campaigns quantifies impact on key branding metrics.
02/12/2003
Pan-European research shows that Internet constitutes 10 percent of Europeans’ Media Consumption.
30/10/2003
EIAA & IAB Europe Collaborate to launch Standardised Online Ad Formats
25/04/2003
EIAA supports GLOBAL ALLIANCE to combat SPAM
24/02/2003
Online Advertising Dramatically Boosts Power of Traditional Media according to Major Pan-European Research programme
18/11/2002
Ground-breaking research: Online advertising maximises impact of major brand advertising campaigns.
10/06/2002
Leading European Interactive Media Sellers form unique pan-European organisation, the European Interactive Advertising Association
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